Monday, December 2, 2019

I Want My Medicine: (The Music of) Hollerado & Me

When I first heard the music of Hollerado, it was in the form of the opening riff to their single, "Juliette."

It was January 2010 and I was 22 years old. The song was playing on the in-store radio server where I was working in music retail, selling Katy Perry CDs and Borat DVDs. It hit me like a bolt of lightning, at once old and new, classic and innovative, fresh and familiar.

I was at a point in my life where I, extremely misguidedly, was under the impression that I had already heard everything I was going to like. Music had always been a part of my life but my tastes hewed toward bygone eras and nothing being made in the 21st century was holding my attention. Hollerado was the first indication I was wrong. Hearing that riff was like hearing "Satisfaction" in 1965 or "Smells Like Teen Spirit" in 1991, a true gamechanger the likes of which only happens in your life two or three times if you're lucky. And if you think that seems like excessive praise, I do believe Hollerado to be the Nirvana of bands from Manotick, Ontario.